Honda wanted a more efficient way of managing cash back promotions after experiencing problems handling a huge response to a motorcycle cash back incentive.
"Everything was being double-handled and it took us between two and six weeks to get the cheques in the mail" says Honda Finance Manager Christine Pilbeam. "A combination of Australia Post services provided the solution we were looking for."
"Using Post eLetter, we set up a template of a letter from Honda that could be personalised for every customer who qualified for a cash-back", explains Australia Post Account Manager, Joe Hassall.
"Honda simply sent a data file listing the eligible cash back customers and we printed, enveloped and lodged the letter.
We also included a redemption barcode that could be scanned at Post Offices displaying the Bank@Post sign, enabling customers to claim the relevant cash back instantly."