Latest insights
Get your engagement strategy started
Once an election is called and campaigns kick off, time is of the essence. Plan ahead and set up your Australia Post election mail account today.
3 insights for better fashion delivery experiences
Valuable insights about the delivery needs of fashion customers and how to provide a better delivery experience.
Cutting through the digital noise with mail
We look at the value of mail and how it can form an important part of your communication strategy.
Election Mail 101
Many Australians like to receive important election information through the mailbox – plan how to best use mail prior to upcoming elections.
The value of trust in a fake news era
Can channel choice overcome the challenge of misinformation? A recent IPAA event in Western Australia explored ways to create effective, trusted public campaigns.
Why supply chain improvements start with the customer
Delivery certainty and visibility are now baseline expectations, and customers are expecting more from every touchpoint in their eCommerce transactions.
Delivering on your post-peak promise
Explore five supply chain improvements that could help your business plan ahead and make the most of the eCommerce momentum in 2021.
Trends shaping the retail landscape
This guide and checklist can help you run your own post-peak review, so you can prioritise plans for the year ahead.
Connecting with customers in the "new normal"
As digital adoption continues to accelerate, we look at ways that businesses can connect with customers and adapt to their changing needs.
ORIAS Unsung Hero award acknowledges Eunsoo Jeong’s efforts to drive Esther & Co. success
Esther & Co. Buyer and Product Manager, Eunsoo Jeong, earned an ORIAS Unsung Hero award for her efforts to make business happen during the pandemic in 2020.
Preparing for a peak online shopping season like no other
Booktopia shares how its partnership with Australia Post approach has helped them manage Christmas-level volumes for almost a year.
Celebrating the best of Australian retailers
Three-time ORIAS People’s Choice Award winner Kogan.com shares how this recognition has guided its continual growth.
Remaining ahead of changing customer expectations
When COVID-19 restrictions forced physical store closures, the ensuing eCommerce spike saw 80% year on year growth for the eight weeks following the WHO’s announcement of the pandemic. To help attract and retain this new audience, ‘stores of the future’ will need to address traditional online shopping barriers.
In difficult times, human connection matters
Learn how some organisations are using non-digital channels to connect with those who need help most – and create strength within communities during COVID-19.
The rise of fraud in times of disruption
The COVID-19 pandemic has made organisations and their customers vulnerable to an increase in fraudulent activity. What are the risks and how can you better protect your business and customers from becoming victims?
Serving with empathy, reliability and responsiveness
Australians are likely to feel the impacts of the COVID-19 pandemic for some time. Understanding where and why your customers are vulnerable and meeting their needs in ‘moments of truth’ may help determine the strength of your relationships with them.
Getting your parcels to customers during COVID-19
As a massive volume of parcels move through our network, we've adapted our way of working to keep serving Australian businesses and their customers.
Why mail remains at the heart of Australia’s election campaigns
Traditional mail remains the preferred way for Australians to stay engaged at election time. Here’s why mail is often used in an election campaign as a reliable and cost-effective way of reaching voters.
Direct mail in a digital world: Why it’s still relevant and increasingly important
We crave physical connections more than ever in an increasingly digital and data-rich world. This is what makes direct mail a strong ally at every stage of the customer journey.
Why Australia Post is investing to meet online shoppers’ delivery expectations
How Australia Post helped businesses meet higher customer demands around speed of delivery in December 2018.
The future of Australia’s eCommerce growth in China
As competition intensifies in China’s eCommerce market, where are the next opportunities for sales and market share growth?
The opportunities for Australian businesses in the next chapter of China’s trade journey
The next chapter of China’s trade journey involves boosting imported goods and services for its consumers. This is very good news for Australian businesses.
Six tips for Australian businesses pursuing cross-border eCommerce in China
China’s cross-border eCommerce boom has given Australian brands a huge opportunity for growth. But first, they need to understand the distinctive nature of this market and its consumers.
The digital economy is changing - and fast
The digital economy is changing the way Australians interact, connect and transact, and is now one and the same as the broader economy.
Why the customer experience is more important than ever in the digital economy
The digital economy has changed the fundamental rules of doing business and what it means to compete. This, in turn, has made the customer experience more important than ever.
How Southeast Asia is shaping global eCommerce and payment trends
A growing middle-class of mobile-first consumers in Southeast Asia is rapidly shaping the future of global eCommerce and payment trends.
Designing a digital experience for Generation Z
When designing digital products for Generation Z, the user experience takes precedence over the technology that powers it.
Can digital identity cut through the complexities of KYC?
Five representatives from Australia’s digital identity and online payments industries discuss whether digital identity can resolve the complexities of KYC and how to capitalise on its opportunities.
Five practical ways governments can drive digital inclusion in Australia
Survey findings pinpoint five ways in which government can foster greater digital inclusion among Australians as it pursues its digital transformation agenda.
The myths and misconceptions of Australians’ online behaviour
Government will have to address these four misconceptions of Australians’ online behaviour as part of its digital transformation agenda.
What’s holding customers back from using your online services?
New research has found that digital access, ability and attitudes stand between customers and your online services.
The three drivers of online behaviour among Australians
The digital divide in Australia depends on an interplay of digital access, ability and attitudes.
Challenging the myths of online behaviour in Australia
New findings into the online behaviour of Australians may mean that businesses need to rethink their digital pathway model.
Balancing the convenience and privacy trade-off
Organisations now recognise that a privacy policy is more about trust than compliance so it may be time for them to rethink how they’re communicating their right to collect customer data.
Using machine learning to shape the customer experience
Australia Post is using machine learning to drive meaningful improvements to our products, solutions and customer experience.
The merit of methodology in digital co-creation
The real value of our co-creation methodology is being able to design the best possible service experience for the end user.
Better together: 5 surprising insights into marketing channel relationships
When you make a complex or significant purchase decision, your choices will be influenced by many different marketing messages on an increasing number of communication channels.
Disrupt, develop, deliver: Big lessons from small business
Small business entrepreneurs have valuable lessons to teach big business, as Dirk van Lammeren reveals.
How to be truly customer centric
To deliver a superlative customer experience, you need to anticipate the needs of your customers. Here's how to begin.
Solve customer problems by asking them
We all strive to put our customers first, but what does being customer-centric look like in practice?
Why Digital Inclusion can take Australia forward
The dawn of the digital age means a new era of connectivity, but we must urgently remedy the fact many Australians are being denied access to essential services.
